You have to give mr. Spiekermann credit: he says it like it is.
In the article “Top Designer Says World Cup Design “Just Embarrassing” over at DW-WORLD.DE he rightfully tears down the complete design World Cup 2006 effort. Principal problem is the fact that the logo tries to communicate too many messages.
And you know what? He’s right. It looks nasty.
When asked how this disaster might have happened, mr Spiekermann answers:
Everybody wants to own a design for an event as big as this, from the CEO to his wife to a whole chain of people going down. And there are way too many committees and meetings where changes are required by people who don’t know what they’re doing. In the end, after all the input, the common denominator in this case turned out to be very, very low.
The problem it seems is a case of “design by committee”. And “people who do not know what they are doing” being involved in the process. Which sounds just a bit condescending to me, mr. Spiekermann, but in essence is true.
So how do you solve a problem like this? Tell your client â?? who pays the bill after all â?? to fuck off when he’s asking to change this and that in a design? Or try to counter changes by reasoning logically with your client?