I had an interesting little conflict today: I’ve been looking around for a while now for a Nikon 50mm f/1.4D AF Nikkor lens. I really like this lens & I’m ready to buy. I’ve been searching the web for a local shop that has one in stock.
I found one yesterday at this site: Topfoto.be. It seems they have one in stock & the price is very sharp. But I’m having serious doubts about this site. I’m not at all confident that this purchase will be a success.
Well, for starters take a close look at that frontpage: it says: “Welcome to bvba Geheugenkaart” but in the URL-bar of my browser it says: “http://www.topfoto.be/”. Furthermore: you’re looking at an “Untitled Document”.
And it gets worse once you’re inside. This whole operation does not look professional.
Now I’m wondering why I don’t have any confidence at all in this webshop? Is it purely a question of the look and feel, the design of this site. Is it the lack of attention to detail?
What factors are important to you to have confidence in a webshop?