Web Users Judge Sites Instantly

This Nature.com news article reports that potential readers can make snap decisions in just 50 milliseconds: Like the look of our website? Whatever the answer, the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions…

Hmmm, now why doesn’t this surprise me? It seems that the saying “You don’t get a second chance to make a first impression.” is true after all… Read the full article!

I particulary like this part:

So what are the key ingredients of a good-looking website? Caudron suggests that the amount of graphics on the page should be strictly limited, perhaps to a single eye-catching image. “It’s not about getting as much stuff on the page as possible,” he says.

Indeed it’s not… it’s all about simplicity.

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