As you might have read in a previous post I’m working on a new logo for Netlash. Perhaps it’s a good idea to have a look at the basics in logo design. Wikipedia has the following to say about the subject:
A good logo:
- is unique, and not subject to confusion with other logos among customers
- is functional and can be used in many different contexts while retaining its integrity
- should remain effective reproduced small or large
- can work in “full-color”, but also in two color presentation (black and white), spot color, or halftone.
- may be able to maintain it’s integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
- abides by basic design principles of space, color, form, consistency, and clarity
- represents the brand/company appropriately
I like simple sets of rules.