New Keyboard Has Just 53 Keys

New Keyboard Has Just 53 Keys: “Enigma5O writes to tell us The Tech Zone is reporting on a new style of keyboard with just 53 keys. Departing from the normal QWERTY keyboard setup the ‘New Standard Keyboard’ designed by John Parkinson measures just 12.5 inches wide x 5 inches deep x 1 inch thick and is arranged in alphabetical order. The keyboard has been designed with ergonomics in mind keeping all keys within easy reach of the home position. The only question is, will everyone be willing to relearn how to type?

Netlash logo…

As you might have read in a previous post I’m working on a new logo for Netlash. Perhaps it’s a good idea to have a look at the basics in logo design. Wikipedia has the following to say about the subject:

A good logo:

  • is unique, and not subject to confusion with other logos among customers
  • is functional and can be used in many different contexts while retaining its integrity
    • should remain effective reproduced small or large
    • can work in “full-color”, but also in two color presentation (black and white), spot color, or halftone.
    • may be able to maintain it’s integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
  • abides by basic design principles of space, color, form, consistency, and clarity
  • represents the brand/company appropriately

I like simple sets of rules.

Netlash changes.

I’ve been thinking, sketching & experimenting for a while now with a new logo for Netlash. I’m at the stage in the design process where I quickly jot down a couple of ideas in my sketchbook & at the same time think quite a lot about the underlying ideas which have to be expressed by the logo. We’re moving office next month & we thought that would be the perfect opportunity of streamlining our visual identity

Well, the above paragraph is actually just another way of saying: “I’m trying to do something interesting with that darn logo.”

The present situation.

Below is a representation of the current logo. Plain & simple, set in Helvetica Neue with a vertical dash between the two parts of the name. Almost too simple.

First thought I had was to get rid of the vertical dash. It divides too much. The two different font weights also don’t help to create any unity between the first and last part of the name. That Helvetica typeface will have to go too.

This design is 3 years old. We were all quite happy with the design but now we do realize it’s time to move on…

I found this very interesting read at A List Apart: Good Designers Redesign, Great Designers Realign. Although I don’t agree completely with the writer’s point of view, he does present some challenging thoughts in the article. But I’ll return to that in a future post.

Thoughts for the next design.

I made up a resume of ideas & thoughts that somehow will have to find a place in the new design. This list is in no way final, though, it’s more of a “wishlist”. I always try to compile a list like this to keep track of what I’m actually doing:

  • visual reference to the web (Internet) in general (that’s the core business here at Netlash)
  • a visual element which indicates “focus” on an individual website, or “channel” to an individual website would be nice
  • the design has to make clear what the last part of the name actually stands for (it’s derived from whiplash)
  • Netlash is quite serious about it’s business, but is always careful to maintain a human touch

I’ll be happy to get at least 3 of these “wishes” into the design.