Trade Gothic Family

I have been using the Trade Gothic Family in my designs quite often lately. Particularly the Trade Gothic Bold Condensed #20 and #18 variant. I’ve been using it mainly for setting headlines and subheads.

What I especially find attractive about Trade Gothic Bold Condensed #20, if set in all caps, is the air of robustness the typeface radiates while also conveying a particular high level of clarity & honesty. That’s 2 qualities not often found in one typeface. One of my all time favorites.

Designed by Jackson Burke between 1948 and 1960 for Linotype.

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